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Dann, R. T. (1975a, March 01). The effect of market segmentation on new product decisions. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/the-effect-of-market-segmentation-on-new-product-decisions
Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/market-research-in-product-development--1315
Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper
Jones, T. I. (1974a, May 01). Let the buyer beware. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/let-the-buyer-beware
First, R. S. (1973a, June 01). Diversification by pharmaceutical companies into other areas of the health care industry. ANA - ESOMAR. Retrieved May 14, 2024, from
Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved May 14, 2024, from
Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-